Cold-calling scripts will help you gain more leads and reach your sales targets. Get advice on the best way to create effective cold calling scripts, and then begin creating your own using our free templates that are actually effective.
Explore: Cold Calling Scripts: 14 Examples
Myth: Nobody likes getting cold calls.
Contrary to what many believe, the majority of potential customers are attracted in response to phone calls. A study found that the majority of buyers set up meetings with sales representatives after calling them via cold phone call. Despite the huge chances for success, cold calls, as well as call-ins, can be a bit frightful even for reps who sell.
Cold calling involves a delicate process with potential customers. You’re trying to sell an uninitiated prospect on a product they’ve very little about while being considerate of their privacy and time. Sometimes, they call back before you have even had an opportunity to explain the reason you’re calling. On other occasions, they’re angry. But much more frequently than you believe, they will listen to what you say.
Improve your skills by using our cold-calling scripts, tips and templates. Give yourself the confidence to take over the lead on the stage of sales. By using the correct cold calling techniques, you’ll discover your groove and elevate your cold-calling abilities to a legendary level.
What is a cold phone?
A cold call is an opportunity to present your product or service to prospective buyers in a warm and informative manner. It’s an easy way of understanding what’s important to potential buyers who are facing challenges and what they require to be able to convert.
Use cold call cases to make cold calls.
Every company has its distinct reasons to reach out to potential customers. Some of the most commonly used objectives are:
- Meeting with a potential client
- New business signing
- What do consumers have to say about your product?
What are the elements that make a call successful?
Cold calling can turn into the Wild West if you aren’t prepared. If you are unprepared and do not have a plan for the right course of action, you could end up killing the sale and creating a negative impression of your business on the consumer. Several factors contribute to an effective cold call:
- Study: Before you start making calls, you need to be aware of whom you’re calling. Look for similarities between the prospective customer and other customers you’ve worked with and been successful.
- Scripted (to some amount): Each scenario can be different in its own way, but having a written script will help you determine the right words to use to navigate the way to a sale.
- Personalized: The flipside of the previous advice is that you shouldn’t want your message to look too scripted. Incorporate personal elements into your scripts to attract attention and allow you to change your approach according to their responses.
- Preparation (for responses to objections): Objections are frequent, so practice responding to them until they are natural and seamless.
- Positive An attitude that is positive is a big help. Whatever you face, stay positive.
- The practised version: The expression “Practice makes perfect.” The more shots you take with the golf ball, the more likely you are to have an opportunity to hit a hole.
It’s also crucial to ensure that there is an opportunity and reason to follow up. Some people don’t even respond to the call when they don’t recognize the number. If they:
- Do not answer: Leave a compelling message that will entice them to return your call.
- Do not answer: Ensure the next steps are clear at the conclusion of your call.
How to write an effective cold-call script in only eight steps
What can you say in an incoming cold call? Anyone is able to write a cold-call script, but creating one that sounds human requires lots of effort in preparation, planning, and preparation. Follow these suggestions to help you write your cold-call script.
- Find out your objective: Figure out what you’d like the outcome of your conversation to be. Are you looking to book an appointment? Is the appointment an in-person appointment or a video conference? Is it a deep telephone call?
- Create a prospect list: Research who will yield the greatest results. Find industries with an issue that your product or service can solve. Consider location as well since local businesses are more welcoming to locals.
- Start by soliciting the prospect for 60 minutes of their time. Begin with asking for permission to speak to the prospect in order to establish relationships and show respect.
- Present yourself. Introduce yourself quickly and explain the reason you’re calling. There are only a few minutes to get their attention before they hang up.
- Create an account: Personalize the call with information about the company you discovered during your investigation. The most important thing is to make sure you pronounce the correct spelling of their name.
- Find their weak points: Touch on the issues their business faces. Make them aware that you are aware of the problems and can provide solutions.
- Avoid rejections and objections: If you haven’t connected them yet, they could begin to distance themselves from the conversation. Inform them that you’re not selling anything right now to ease some tension.
- Value your product: Give examples of how your product has helped other businesses with similar problems. Be human-like; however, you must provide them with hard measures that may cause them to raise their eyebrows.
- Make an appointment. The call should be ended by requesting an appointment to talk about your product in more depth.
14 top cold-calling scripts that perform
To guide you in how to approach prospects to make a good impression, we have created 14 scripts for cold calling so that you are prepared, regardless of who is calling. The scripts cover a wide variety of situations, meaning you can have a cold-call template that can be used in all scenarios.
Real Also: cold calling script templates and cold calling tips
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Written by a friend or friend’s script
An effective way to open an initial cold call is to mention a mutual acquaintance, such as [MUTUAL ACQUAINTANCE’S NAME], who referred to you. This name recognition can make the prospect feel more relaxed and comfortable hearing your pitch.
Hi, [PROSPECT’S NAME]. My name is [YOUR NAME], and I am from [COMPANY]. We are a leading provider of [SOLUTION] in the market. I’m calling today to discuss how our [SOLUTION] can benefit your [PROSPECT’S INDUSTRY/ROLE]. What’s your name?
Our co-worker [COLLEAGUE’S NAME] and I have had remarkable success with our [SOLUTION]. For instance, we helped [COMPANY NAME] increase their sales by 30% in just three months. It’s been a game-changer for us, and it could be for you too. We were discussing other people who would benefit from our [SOLUTION] when [COLLEAGUE’S NAME] mentioned your name. Their success stories might inspire you to consider our solution.
I’m genuinely impressed with the [SPECIFIC ASPECT] of your business and the [SPECIFIC ACHIEVEMENT] you’ve made. Your [THING(S)that you’re doing] is truly awe-inspiring. I want to present you with the demo and show you how we’ve managed to assist [COLLEAGUE’S NAME] in generating an incredible ROI in such a short period. Your business is not just important to us; it’s truly remarkable.
Can we schedule a 20-minute call on [DATE(S)]? During this call, I’d like to understand your business needs better. Please tell me more about your current challenges and how you’re addressing them.
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The prospect who is interested in the script
When you speak to a prospective customer, the sun is shining slightly better, the air smells sweeter, and your conversation will go a lot smoother. It is a matter of presenting an item or service to determine how you can assist them.
Hello, [PROSPECT’S NAME]. This is your name from [COMPANYThe company is. What are you doing today?
I’m giving you a quick phone call as we’re working with some companies that are similar to yours and are interested in [SOLUTION OFFERING], and that’s exactly what we offer. Do you have time to talk about the many ways we can help make your [OFFERING] the best it can be? Do you like it?
(Prospect replies – if no, attempt to arrange a new time for the conversation. If yes, proceed by following the script)
Please describe the method you’re employing now and the results you’re obtaining.
(Prospect explains)
It’s a good thing you’re here. We’re likely to assist you through our [SOLUTION]. Are you available to [DATE] talk to me and [COLLEAGUE about how our tools like [FEATURE] and [FEATURE] and [FEATURE] will aid you in your [GOAL]? If so, let’s schedule a time for a more in-depth discussion.
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The script for a prospect who is uninterested
If your prospect seems interested, it can be challenging to move the call without them dropping it. The script cuts out most of the unnecessary stuff and requests for a specified duration so you can attempt to draw them in.
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A script for the prospect who’s a little bit of an out
Sometimes, a prospective customer might not exactly fit into your ideal customer base, and you have to figure out the issue by asking more questions about selling. This could require you to be imaginative and break from the script based on the way your customer responds.
Hi, [PROSPECT’S NAME]. My name is [YOUR NAME].of [COMPANYThe company is [COMPANY]. I want to discuss with you regarding [SUBJECTI’m interested in [SUBJECT. Do you have time to spare?
[Prospect’s response: Yes]
Thank you for your kind words. I talk to companies that are similar to yours all of the time, who have the same problems.
Do you have any suggestions on what you’ve been doing to manage your [PAIN POINT[PAIN POINT]?
[Prospect’s response]
We could be a good match to assist you. Can we set up a date for next week so that we can discuss an option in more depth?
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A script to”the “perfect fit” prospect
Have you ever seen an unicorn? Have you ever seen a unicorn “perfect fit” prospect as the closest thing you can get to one? It is easy to present products or services and describe how it will assist them. They are, after all, an ideal fit.
Hi, [PROSPECT’S NAME]. My name is [YOUR NAME] from [COMPANYI’m from [COMPANY].
I’m calling because we have a fantastic job of solving the problem. Because [PROSPECT’S COMPANY] is in [INDUSTRY], I’m sure that you are seeking an answer.
Do you have some time so I can go over some of the successes we’ve had working with similar businesses like your own in past years?
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A Script should be as short as you can—the elevator pitch.
This script will aid you in reaching the main point and engaging the potential customer quickly.
Hi, [PROSPECT’S NAME]. My name is [YOUR NAME][COMPANY]. What are you doing?
[SPECIALTY can be described as Our bread and butter. Do you have time for three minutes to discuss the various ways we can assist [SOLVE the issue] using features such as [FEATURE, [FEATURE], and [FEATUREWhat do you think?
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Offering your prospects choices, You can use the “choose your own adventure” script.
This cold calling script lets you offer the customer choices that guide the caller through various journeys to achieve the ultimate objective of scheduling a product demonstration or a more in-depth sales pitch.
Hello, [PROSPECT’S NAME]. This is [YOUR NAME] from your company. What are you doing today?
I’m calling you to discuss the solutions that we can offer to help you develop [SPECIALTYI’m calling to discuss [SPECIALTY. Are you interested in it?
If the prospect is positive, the prospect says yes.
Great! There are two various options to help your business. The PRODUCT OPTION 1] is focused on supplying [SPECIALTY], while the [PRODUCT OPTION 2] was created specifically for [SPECIALTYand [SPECIALTY]. Which is the most suitable with your group?
[Prospect chooses choice 1 or 2[Prospect selects option 1 or 2
Perfect. May I ask you a few questions?
(Ask them questions for an understanding of the way your product is most beneficial for their requirements
Can you meet me [DETAIL ] and TIME to give a 20-minute demonstration or an in-depth review of the product? I guarantee it will prove worth the time.
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The script to speak with gatekeepers
At times, you’ll need to talk with a gatekeeper, who acts as a mediator between yourself and the decision-maker. This script can be used to convince them to forward your information to the prospective client.
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Voicemail messages can be left by leaving a voicemail.
You could be using this script frequently since a lot of people will only respond to phone calls coming from numbers they recognize.
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Follow-up voicemail script
If you’ve left a voice message, make sure to follow up with another one, at least after 24 hours. Not only will leaving a voicemail to follow up let the prospect know that they’re interested, but it can also increase the chance of getting a call to follow up.
Hi, [PROSPECT]. This is [Your Name from [YOUR COMPANY]. I’m trying to follow up on the email I sent on the date [DATE]. I want to get in touch and discuss ways we can improve your pain point more effectively.
For the record, my phone number is [YOUR NUMBER OF PHONE(#). You are welcome to call or text me, and I’m looking forward to having a conversation with you.
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A script to be used for the “I don’t have time to talk” response
This is a sign that they’re looking to end the call, which means you have just a tiny amount of time to capture their interest. Establish the expectation right from the start to gain additional time.
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Speaking their language/personalization script
Personalization can be a huge help in a cold phone call. It lets you get the conversation going and establish a rapport with potential customers prior to going into business.
The cold-calling script example below shows how to customize your script. This script can be customized to suit the scripts you write.
Hello, [PROSPECT’S NAME]. This is [Your Name] from the [COMPANY]. Before we get into business, I saw on social media that you had [FACTS ABOUT THE prospect[FACTS ABOUT THE PROSPECT].
[Prospect reply]
Great! I’m calling to speak with you regarding [SUBJECTI’m calling to discuss [SUBJECT. Do you have time for three minutes to discuss the many ways we can boost your [SUBJECT] using features such as [FEATUREand [FEATURE] as well as [FEATURE]?
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A follow-up phone call on an email-script
If the first time you pitched was via email, the transition from voice to text can be a breeze. It could even work in your favour since you’ve been able to identify yourself prior to making the phone call.
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Controlling objections with the script
Prepare yourself for rejections since they will happen. Be clear and positive and see if you are able to arrange an appointment or a demonstration.
20 tips for cold calling and examples of how to make successful interactions
Here are some additional strategies and scripts that can ensure your success on your phone.
Keep an open mind
Active listening is the key to building confidence with potential customers. Replay the key details to show you’re attentive and curious about what they’re telling you. Here are some ways that you could show your interest:
A cold-calling script sample:
“To make sure I have this correct, you’re looking to improve employee productivity and would need an easy system that integrates with your own, yes? Great. So, to confirm, you’ll also need to see a demo on how it works before moving forward, correct?”
Gauge interest before diving in
Before diving into your story, make sure you know if it’s acceptable to continue with your prospective buyer. The option for them to decline your offer shows you value your time.
A cold-calling script sample:
“Hello, Teresa. This is Carl from XYZ. What are you doing today?
We’ve developed a number of new solutions that have proven effective in helping other companies find and educate new marketing staff members. Is that something you’d like to know further about?”
Establish time-based expectations
When you begin your call, inform your prospect of the anticipated duration of the call. The prospect is more inclined to take the call if they know for certain how long the call will be. You must adhere to the duration you set to prevent losing the trust of your prospect.
A cold-calling script sample:
“Hi, Teresa. Thank you for taking my call. Can you spare two minutes for me to explain why I called and answer any questions you may have about our product?”
Find out the pain points of the prospect.
Begin the pitch with questions regarding the challenges of your prospect. You’ll be able to identify specific ways your product might aid the prospect, and you can also modify your pitch accordingly. The sales pitch to resolve their unique issue.
A cold-calling script sample:
“Hi, Teresa. This is Carl from XYZ. We create software designed to improve the customer experience and help companies build relationships with customers. What would you say are your biggest challenges in regards to your customer experience?”
Highlight product benefits
Give an example of how the product you offer can solve the issue. You can refer to current customer information to identify the common problems that prospects confront. You can also look over buyer personas and their associated pain points. Compare prospects with each persona to figure out what product features to speak about.
A cold-calling script sample:
“My name is Carl, and I work at XYZ. XYZ is a software company designed to assist companies in improving their customer experience overall.
I want to contact you for an introduction and provide some of the best practices. I want to discuss how similar businesses to yours are interacting with their customers in regard to their preferred channels of communication.
Do you have time this week to go over these benefits more in-depth?”
Present what makes you different.
What distinguishes you from your competitors? Study your competitors to ensure you are able to provide rebuttals and present your unique selling points. Remember always to be respectful of your competitors- prospects may have used them in the past (or are currently using them)- and leverage consulting selling.
If the prospective customer inquires about your competition, you can use the following examples.
A cold-calling script sample:
“Great, you’re familiar with PQR System. Their product is like ours. However, we’re the pioneers in the field of relationship management. In comparison to our competition, we provide a broad selection of customer service tools for companies of any size and at any time.
Would you like to offer an easy 20-minute demonstration of our product in the next week to feel the difference?”
Utilize social evidence
Social proof, such as testimonials and reviews, is a powerful tool for selling. 77% of People trust the opinions of consumers of online sources. Using sales psychology: This type of advice could help you reach the next step of conversion.
The cold-calling script below includes current customers who are like prospective buyers and have already used the product being advertised.
A cold-calling script sample:
“Hello! My name is Carl, and I work at XYZ.
I’m reaching out to you right now because your company is committed to offering excellent customer service. At XYZ, we take customer service very seriously.
We’ve helped companies like ABC to improve the quality of their CSAT scores to 90 per cent. Tile reduced their wait for customers times by 40% after automatizing processes.”
Mention the referral if it’s one.
Ninety-two per cent of people trust the opinions of their friends, and they trust recommendations from their friends. Make sure that potential customers are interested in your thoughts by exchanging the experiences of those they have met.
The following example not only highlights benefits but also identifies the source of the referral. A method like this will make the benefits more valuable because the prospective client knows the source and may trust their judgment.
Example cold-call script for cold calling:
“Our mutual colleague, Sandy Jones from PQR, referred you to us after seeing the great results she had with our conversational CRM.”
Demonstrate that you have done your homework.
If you’re cold-calling someone you’re interested in, it’s likely they aren’t familiar with you. You can build confidence by showing how you are knowledgeable about them or their company. Please make use of LinkedIn as well as the company’s website to get information details about their business and upcoming events to show your enthusiasm.
Example cold calling script
“Hi, Teresa. I saw that you’re an alumnus of the University of Alabama. Roll tide!”
Get powerful stats shared.
Provide data that is relevant to the issues your prospects face. For example, if your customer is looking to increase their productivity, let them know what your product can do to help to achieve this.
Example cold-call script for cold calling:
“Hey, Teresa. This is Carl from ABC. I want to reach out to inquire whether you are interested in our customer support software that will increase your business’s ticket resolution by nearly 42 per cent.
What are the most difficult issues you’ve encountered with your customer service?”
Ask questions
Ask key questions to understand your prospects’ needs and demonstrate that you’re truly committed to helping your prospect meet their needs. Through asking questions, you’ll be able to tailor your pitch to the individual you’re talking to.
In the next cold-call script in sales calls, the agent asks the prospective customer a question in order to assess their requirements for hiring.
A cold-calling script sample:
“Hello, Teresa. My name is Carl, and I work for XYZ. I wanted to reach out because we help companies like yours implement omnichannel communication options. Are you familiar with omnichannel communication?”
Highlight product efficiencies
Let potential customers know that they are not benefiting from efficiencies because they need to make use of your product. Define which features in your product can help solve these problems and offer examples of the current wins for customers.
A cold-calling script sample:
“Hi, Teresa!
Hello, my name’s Carl, and I’m calling you from XYZ. What’s your name?
Do you have a few minutes to speak about our customizable software so that you can incorporate it into your current systems straight in the beginning? Other software isn’t as fast and simple to use and might not be compatible with your current system. However, after purchasing our software, our clients experience a rapid rate of return.
Do you have time to spend 15 minutes this Thursday afternoon for a quick Zoom chat with our sales director, Brandy, to discuss how our software will do for your business?”
Create an engaging story.
Attract the attention of a potential customer by sharing the result of a successful customer story. Discuss the issue that they encountered–pick an issue similar to your prospect’s, and explain how you collaborated with the customer to address the issue. Use this method only when the prospect states they’ve got time to discuss. They’re not likely to be open when they’re under pressure to finish their work.
The script below for cold calls is a story about an issue in the industry and the way in which the product addressed the issue. This language describes the issue and creates a prospect with a vivid image.
Cold-calling scripts for cold calls
“Hey, Teresa!
Hello, my name’s Carl and he is calling me from XYZ. How are you doing? Great!
Are you familiar with Two Crows Coffee? I’m sure! Their coffee is fantastic. However, they receive a lot of orders. And, as you’ve guessed, their biggest weakness is customer service. They have long wait times, but you can contact them via email or phone. Orders are delayed for weeks or days. Good luck with contacting them if you are having a problem.
They recently joined forces in their operations with Organic Scene Coffee Beans, which is among our clients. The two companies were able to utilize our software to connect Two Crows Coffee’s systems within two days. When you’re ready to chat with someone from Two Crows, you can connect to Facebook Messenger, WhatsApp, or whatever other channel of communication you prefer and chat with an individual in a matter of minutes.”
Make use of your expertise in the industry.
Prospects would like to work with a salesperson who knows the subject and can provide pertinent solutions. Demonstrate your expertise by highlighting recent successes of your customers as well as case studies and industry distinctions.
Example cold-call script for cold calling:
“What if I told you 68 per cent of customers will switch to a company’s competitor after just one bad customer service experience? At XYZ, we focus on helping businesses provide great customer and employee experiences. Our software makes life easier for customers and employees alike and enables your team to build relationships with buyers.”
Define the next steps.
Even if a cold call is successful and the prospect is interested and asking lots of questions, you could nevertheless be unable to connect with them. Please don’t make a sale; instead, describe the next steps to make sure the prospects know what you expect from them.
Example cold calling script
“Our chatbots and automation features can be a boon for the team you work with. I’d love to set up an interactive demo with your team to observe the impact our software could have on ticket times, ticket count, and employee productivity.
Are you free on Wednesday or next Thursday to do a 20-minute demonstration? I’m sure it’ll make your day.”
Be courteous but persistent.
If the prospective customer says you’re not interested, don’t give up hope. Once again, remind them of the advantages and importance of your offering or services. Prospects might speak of Common objections to common sales. Be patient, but clearly explain how you can help the person. Do not be pushy or aggressive.
A cold-calling script sample:
“Teresa, When you incorporate XYZ into your existing systems and make use of its unique features, you’ll see a dramatic improvement in the customer experience and the same will the customers. They won’t leave your service and go to your competitor.
If you’ve got 15 minutes this week, we’ll walk you through our demonstration to show you how simple it is to install and use our software and the ways it can enhance your company.”
Make plans for a follow-up strategy.
It is best to plan the next call during your conversation. Sometimes, potential clients will turn away and want to talk via the Internet. Follow-up email If they have access to their calendar. If you contact them via email, but they do not respond, keep trying.
The repeated contact is normal. The ” Rule of 7 ” states that brands that engage with potential customers seven times more often are likely to win their trust and have the opportunity to make a sale.
The script for a call centre below shows how to gather email addresses and book meetings to follow up on sales during the call.
A cold-calling script sample:
If the idea is not a good fit, the idea of arranging an event:
“Do you have just 20 minutes next week to talk more?”
If the prospect wants you to send them an email so that they can look up their calendar:
“Absolutely. What’s the best email to use?”
If you know their email, then add:
“Perfect, I’ll send you an email with a few times for you to pick from. Is there a day (or time of day) that works best for you?”
Leave voicemails
The act of leaving a voicemail can appear like something you’d find in your parent’s generation; however, in a world filled with a plethora of messages and inboxes of emails that aren’t read and voicemails, a voicemail could actually be a way to differentiate yourself.
Example cold-call script for cold calling:
“Hello, Teresa. This is Carl from XYZ. I’m calling to discuss the customer experience of your business and discuss how we can make it more enjoyable.
You can call my cell phone at (555)-867-5309. I’ll also follow up via email if it is more convenient for you. I am looking forward to establishing a connection.”
Concentrate on the potential.
It’s human nature for people to like to talk about themselves. Make sure to frame your scripts so that they put the spotlight on the potential customer and their business.
Example cold calling script
“What are some pain points you are experiencing with customer service?”
“How much do you think you would benefit from a solution like this?”
Make it simple
Please make your first cold call a casual chat to make it simple for the prospect to consent to a meeting or demonstration. Prospects don’t want to feel as if they’re liable for something they don’t know all the information about.
Example cold calling script
“Without any obligation or risk, Do we have the opportunity to schedule a Zoom meeting with you and your staff the following week to present the demo and show you how our software can help improve your ticket time as well as ticket count, as well as employee efficiency?
Do Wednesday and Thursday work for you? We’ll only need about twenty minutes to fill in your schedule.”
Success in scripting
The most effective cold-calling scripts will help you present your product or service to prospective customers in a warm, engaging, and informative way. After you’ve mastered these sales script templates as well as cold-call examples, you’re ready to start making your own. As you progress through your sales journey, you’ll learn which sales scripts are the most effective and make you most at ease. If you’ve been practising enough, your script may even become second nature.
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