Strategy · Growth · AI · Execution

    Businesses built to perform.Systems built to scale.

    21+ years across strategy, technology, marketing and execution — designing Go-To-Market, growth and AI systems for businesses in Toronto and beyond.

    Sumeet Brar, Go-To-Market strategist in Toronto

    21+

    Years building

    100+

    Businesses & clients

    500M+

    Revenue generated

    21+ years of consulting, 100+ clients, 500M+ revenue generated

    Trusted by teams at world-class companies

    The Story

    Two decades.One obsession.Building businesses that work.

    1. 2000s

      Technology.

      Projects, processes and the discipline of shipping complex systems.

    2. Consulting

      Complex businesses.

      Real-world problems for global brands — where strategy meets operations.

    3. Entrepreneurship

      Building, not just advising.

      Starting and running companies, with real money and time on the line.

    4. Today

      Business. AI. Growth. Execution.

      Helping founders turn ideas into structured, scalable growth systems.

    5. Read the Story
    Sumeet Brar, performance marketer in Toronto

    Sumeet Brar

    Every successful company was once just an idea. The difference is what happened next.

    For more than two decades, Sumeet Brar has worked across entrepreneurship, consulting, technology, project leadership and business transformation—including working with Fortune 500 companies such as Pfizer, Cadbury and NetApp.

    That experience gave him a close view of how large organizations think, plan and execute—how they evaluate ideas, build business cases, structure projects, allocate resources, measure performance and turn strategy into execution.

    And that thinking is at the heart of Getonto — “Get On To.”

    Getonto helps entrepreneurs and businesses move from their current state to their desired future state.

    For a startup, that current state might be nothing more than an idea. We help shape that idea, challenge the assumptions behind it, define the opportunity, develop the go-to-market strategy, build the digital infrastructure and turn the concept into something executable and ready for the market.

    For an established business, the challenge may be different: getting found, acquiring more customers, improving systems, adopting AI, entering a new market or preparing for the next stage of growth.

    In both cases, the philosophy is the same.

    Bring the strategic thinking and execution discipline used by Fortune 500 organizations within reach of entrepreneurs and growing businesses.

    Because having a great idea is only the beginning.

    The real value is knowing how to turn that idea into execution—and execution into growth.

    GETONTO — From idea to execution. From where you are to where you want to be.

    The Builder

    Beyond business advice.Businesses get built.

    Venture

    Getonto

    Image placeholder

    Building businesses creates a very different perspective from simply consulting them.

    Every framework and system has been tested where it matters most — inside operating companies. That practical lens shapes every engagement.

    Current Thinking

    Notes on building, selling and scaling.

    • Business
    • AI
    • Marketing
    • Sales
    • Entrepreneurship
    • Leadership

    Essays and field notes are on the way. In the meantime, regular observations are available on LinkedIn.

    Building Out Loud

    Lessons, mistakes and observations from actually building businesses.

    Selected Work

    What changed, and what it led to.

    B2B SaaS

    Challenge
    Stalled at $500K ARR with scattered marketing and no clear ICP.
    What changed
    Go-To-Market strategy, Google Ads and SEO.
    Outcome
    3x ARR in 12 months with 40% lower CAC.

    Professional Services

    Challenge
    Lead qualification taking 15+ hours a week.
    What changed
    AI agents and CRM integration.
    Outcome
    80% less qualification time, 2x booking rate.

    E-commerce DTC

    Challenge
    ROAS declining; scaling spend was killing margins.
    What changed
    Performance marketing and funnel optimization.
    Outcome
    5x ROAS improvement, profitable at scale.

    Testimonials

    What Clients Say

    "Sumeet helped us completely rethink our GTM approach. Within 6 months, our pipeline went from inconsistent to predictable. His frameworks just work."

    Sarah Mitchell

    CEO, B2B SaaS

    Sarah Mitchell

    CEO, B2B SaaS

    Michael Chen

    Founder, Agency

    Jennifer Rodriguez

    Head of Growth, E-commerce

    David Thompson

    Managing Partner, Consulting

    Strategy means very littlewithout execution.

    Ideas are easy. Building the systems, teams and processes that make them work is where businesses are created.

    Toronto Performance Marketing

    A Toronto-based partner for performance + pipeline

    Remote-first and by appointment—serving founders and growth teams across Toronto and the GTA. If you want a pragmatic plan and clean execution (without wasted spend), book a call.

    View Google Business Profile
    Toronto + GTA service areas

    Go-to-market (GTM) consulting in Toronto + the GTA

    City-specific notes for Toronto, Mississauga, Vaughan, Markham (and nearby areas) so local teams can see how Sumeet supports positioning, performance marketing, and pipeline growth—remote-first with on-site options.

    Toronto

    GTM + performance marketing, built for fast feedback loops

    If you’re in Toronto, we can move quickly: tight positioning, clear offers, and a measurement-first growth plan. Great fit for teams that need to align leadership, marketing, and sales around one pipeline story.

    Nearby: Downtown • North York • Scarborough • Etobicoke

    Mississauga

    Fix acquisition efficiency and pipeline quality

    For Mississauga teams scaling paid, partner, or outbound: we’ll diagnose what’s leaking (ICP, messaging, landing pages, funnel friction) and rebuild the path from demand to revenue—without adding complexity.

    Vaughan

    Enterprise/IT GTM that’s crisp, credible, and sales-friendly

    Vaughan often means complex B2B offers. We’ll translate technical value into a clean narrative, tighten sales enablement, and build demand capture so the right buyers find you—then convert.

    Markham

    From strong product to strong market pull

    Markham has a deep bench of product and engineering talent. Sumeet helps teams turn that into market pull: sharper positioning, proof-driven messaging, and channel strategy that compounds (paid + content + automation).

    FAQ

    Common Questions

    Let’s build somethingthat matters.

    Building a business, launching something new, or solving an interesting growth problem? Start the conversation.

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    Book Your GTM Strategy Call

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    Based in Toronto, serving the GTA. See service areas.

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