Question 1

Is this for early-stage or scaling businesses?

Accepted Answer

Both. Early-stage teams get clarity on positioning, offer, and the first repeatable acquisition path. Scaling teams optimize what's already working and add systems (including AI automation) to increase output. Book a strategy call to map the fastest path for your stage.

Question 2

Do you work with teams or solo founders?

Accepted Answer

Both. Solo founders get clear strategy plus frameworks you can implement without extra headcount. Teams get leadership alignment plus practical execution support and training. Book a strategy call to choose the right engagement for your situation.

Question 3

How much does GTM consulting cost in Toronto / the GTA?

Accepted Answer

Pricing depends on your stage, goals, and level of support (advisory vs. done-with-you). We'll define scope and timelines first, then align on clear deliverables. Book a strategy call and I'll recommend the simplest plan to get measurable outcomes.

Question 4

Do you offer on-site sessions in Toronto or across the GTA?

Accepted Answer

Yes. I'm Toronto-based and can run on-site workshops across the GTA when it's useful (alignment, positioning, pipeline reviews). I'm also available Canada-wide for on-site sessions, with remote support between sessions. Book a strategy call to confirm logistics and the best format.

Question 5

What industries do you work with (Toronto/GTA)?

Accepted Answer

Most commonly: B2B SaaS, enterprise/IT, and ecommerce in Toronto/GTA. I'm best suited to complex offers where positioning, messaging, and pipeline mechanics matter. Book a strategy call to confirm fit and constraints.

Question 6

What exactly do you help service businesses and coaches with?

Accepted Answer

I help Toronto/GTA service businesses and coaches build a clear GTM strategy and execute it. That includes positioning, offer, funnel, lead generation, performance ads, and AI automation. Book a strategy call to get a clear growth plan and timeline.

Question 7

How is your approach different from a typical digital marketing agency?

Accepted Answer

Most agencies start with tactics (posting, ads) without fixing the fundamentals. I start with ICP, messaging, offer structure, conversion journey, and tracking—then execute with Google/Meta and automation. Book a strategy call to replace random marketing with a clear system.

Question 8

Is performance marketing worth it for local GTA service businesses?

Accepted Answer

Yes—when it's built around high-intent search, strong landing pages, and fast follow-up. In the GTA, buyers compare providers quickly, so clarity and trust signals matter. Book a strategy call to build tracking-first campaigns you can measure and scale.

Question 9

What are AI agents, and how do they help my business?

Accepted Answer

AI agents are automated assistants that respond to leads, qualify requests, answer common questions, and book appointments 24/7. For service businesses and coaches, they reduce missed leads and speed up follow-up. Book a strategy call to design an AI booking and follow-up system.

Question 10

Is using AI and automation compliant with Canadian laws?

Accepted Answer

Yes—when it's set up properly. Systems must follow CASL and privacy best practices (consent-first messaging, clear identification, easy opt-out, secure data handling). Book a strategy call to build compliant automation for Canadian businesses.

Question 11

How long does it take to see results after working with you?

Accepted Answer

Most clients get clarity and a solid plan in 2–3 weeks. Lead traction typically improves in 30–60 days once the funnel, ads, and follow-up are live and optimized. Book a strategy call to align on a realistic plan and timeline.

Question 12

Can AI automation be implemented safely?

Accepted Answer

Yes. I build automation that augments your team, not replaces critical judgment. Guardrails, human-in-the-loop checkpoints, and clear escalation paths keep you in control. Book a strategy call to assess what can be automated safely.

Question 13

Do you help with execution or only strategy?

Accepted Answer

Both. You can choose advisory (strategy + guidance) or done-with-you execution support. We'll match scope to your team's capacity and goals. Book a strategy call to pick the right level of support.

Question 14

What happens on the strategy call?

Accepted Answer

It's a focused 30-minute conversation about your current GTM situation. We'll identify the biggest bottleneck and the highest-leverage next steps. Book a strategy call and leave with a clear plan (whether we work together or not).